ITV will show England’s opening match of the 2026 World Cup against Croatia after it and the BBC confirmed their allocations for the tournament. All 104 matches will be broadcast on free-to-air ...

ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will ...

Irish rugby players are to compete for attention against sponsors as ITV will air in-game adverts for the first time. As part of a new rights deal, split-screen adverts will appear on ITV as scrums ...

ITV Sport will broadcast England's first and final group games against Croatia and Panama while BBC Sport will air the middle fixture against Ghana. The BBC take the majority of prospective knockout ...

ITV will screen ads during live action of England rugby matches for the first time this week, it has been reported. Up to two commercials will air during breaks in play before a scrum in each half of ...

ITV will no longer be showing five major sporting events in 2026. The broadcaster boasts a large sports portfolio, including the upcoming World Cup, but its snooker coverage is set to shrink in the ...