Blue is always green for Austria-based fiber firm Lenzing, which just unveiled its latest venture in sustainable denim. Lenzing said its new Indigo Color technology for Tencel branded Modal fibers ...

Blue is one of nature's rarest colors. Indigo, a dye obtained from the tiny leaves of small parasitic shrubs that are part of the Indigofererearsa tribe, creates the bluest of blues. For almost five ...

If there’s one thing Google is good at with Pixel, it’s color. This year, “Indigo” is the standout color, even if it’s not on the flagship series, and my new Pixel Watch band reminded me just how good ...

Google's 2025 hardware comes in some excellent colorways. From green-and-gold Jade (a 10 Pro exclusive) to the cool gray Moonstone (available on much of Google's new kit), the latest lineup from ...

Color is a high priority for designers and product developers, so much so that Fashion Snoops owner Lilly Berelovich said clients are requesting information on next season’s colors earlier each season ...

Many people remember the colors of the rainbow by the acronym ROY G. BIV. For red, orange, yellow, green, blue, indigo and violet. Well, the color indigo just made news. Indigo gets its name from the ...

Stony Creek Colors is convincing farmers who used to grow tobacco to switch to indigo plants and selling the natural blue dye to fabric producers, including denim giant Cone Mills. The Goodlettsville, ...

Catherine McKinley is the author of Indigo: In Search of the Color that Seduced the World. You probably take the blue in your favorite jeans or denim bean bag chair for granted now, but it was once ...