Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

A growing number of large marketers are finding Internet direct-marketing and relationship-building strategies more effective than TV advertising. During a session that quickly became a seminar of ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

The terms "upstream" and "downstream" refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while ...

Internet marketing is important because it aligns with the way consumers make purchasing decisions. Studies by analysts such as Gartner indicate that increasing numbers of consumers use social media ...