The National Tax Agency in Japan is urging the public to drink more alcohol in a new contest aimed at young adults. The reason? Tax revenue from alcoholic beverages has been on the decline in recent ...

Forbes contributors publish independent expert analyses and insights. Nana Ama Sarfo covers current international tax news and transparency. In Japan, young people are drinking much less than previous ...

You would think the news that young people are drinking less would be met by a mostly positive response. Not in Japan, though. Japanese officials are encouraging young people to drink more in the ...

Philip Fong / AFP via Getty Images Young people turning away from alcohol is generally welcomed as a positive trend. But it’s bad news both for booze companies, and governments that are watching ...

In an unusual move, the Japanese government is encouraging the nation’s young adults to drink alcohol. The 2020 pandemic and its aftershocks caused Japan’s alcohol tax revenue to tumble. According to ...

The Japanese government has been hit in the pocket by an unusual problem — its young people aren’t drinking enough. Since the pandemic began, bars and other premises selling alcohol have been hit hard ...

Japan's government wants young people to drink more alcohol in an effort to reverse declining sales, which it has blamed on demographic changes in the far-Eastern nation. The "Saka Viva!" campaign, ...