Kaiser Permanente's inclusive Thrive campaign emphasizes "moments that matter, and that are possible through good health," says one of its senior marketing executives. Kaiser Permanente's latest ...

The ads in the latest installment of Kaiser Permanente's "Thrive" campaign at first evoke thoughts of TV spots for a computer company or financial organization, rather than those of a healthcare ...

The campaign includes a billboard display of fresh blueberries with the words: "Be pro-antioxidant." A television spot shows a young girl diving into a swimming pool and emerging as a healthy, mature ...

One of Steph Curry's strengths as a front-man is his ability to appeal to the average Joe. Fans might not be able to identify with muscle-bound seven footers, but they can look at the diminutive guard ...

I am a licensed clinical social worker who retired from my position as a psychotherapist in the psychiatry department at Kaiser Permanente in Vallejo about three years ago. During my tenure there, ...

Kaiser Permanente is using its Thrive advertising campaign to encourage beneficiaries to develop more healthful eating habits and as a promotional tool for initiatives already in place, such as ...