Lifetime ’s latest holiday release, “Rodeo Christmas Romance,” premieres Saturday, December 13 at 10 p.m. ET.

For the two cable networks, tapping into niches, hobbies and sports teams allows the them to invite new audiences in, while keeping loyal viewers satisfied with a break in formula.

‘Tis the season to celebrate new holiday movie releases - and Lifetime is ready for the festive season with its annual "It's a Wonderful Lifetime" lineup. The network announced on Thursday, October 16 ...

‘Tis the season to celebrate new holiday movie releases — and Lifetime is ready for the festive season with its annual “It’s a Wonderful Lifetime” lineup. The network announced on Thursday, October 16 ...