If you’ve been anywhere near TikTok or Instagram lately, you’ve probably heard about Phlur Strawberry Letter. It’s the perfume influencers are calling the best-smelling fragrance on the planet, and ...

Welcome to ESScent — a weekly fragrance series, where we tantalize your senses with the latest scents and swoon-worthy launches. From floral fantasies to sultry musks, we’re here to guide you through ...

Just like in fashion, fragrance trends come and go. The best perfumes of 2024 saw us dousing ourselves in vanilla-laden scents, and while gourmands are certainly not going anywhere in 2025, they've ...

Add Yahoo as a preferred source to see more of our stories on Google. Strawberry isn’t new to fragrance, so why is there a sudden fascination? “Any brand that has a strawberry fragrance out now was ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It should come as no surprise that as fruity fragrances continue to grow in popularity, strawberry has ...