What we can learn about Kurt Cobain, Freddie Mercury and Beyoncé from their denim

An exhibition at Levi's San Francisco headquarters highlights how jeans can offer surprising insights into the lives and ...
The New York Times

Beyoncé Released a Song and Levi’s Saw Its Moment

The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” By Jordyn Holman Kenny Mitchell, the chief ...
Hosted on MSN

Levi’s Jeans Changes Its Name Following Beyoncé’s ‘Cowboy Carter’ Song With Post Malone

Levi's had a witty response to Beyoncé's nod to the denim brand on her new album, "Cowboy Carter." Shortly after Queen Bey released "Levii's Jeans," one of the 27 tracks on her eighth studio album, on ...
Business Insider

Levi Strauss stock soars 20% on earnings beat as Beyoncé's shoutout drives hype

Levi Strauss stock soared as much as 20% on Thursday after the company reported strong 1st quarter earnings. "Denim is having a moment," Levi Strauss CEO Michelle Gass said on the company's earnings ...
CNN

Beyoncé is sending Levi’s and Western boot sales soaring

Queen Bey is giving Levi’s brand a lift. Beyoncé’s hit country album “Act II: Cowboy Carter,” which features the song “Levii’s Jeans” with rapper Post Malone, has lyrics like “denim on denim on denim ...
Ars Technica

Identify this song: JLH + Levi's

Jennifer Love Hewitt did at least two commercials for Levi's jeans. She struts confidently through a city as a bunch of otherwise frozen people turn their heads to look at her. In one of the ...