Line extension and brand extension address the marketing of commercial goods. The brand refers to the recognized product or company name such as Kraft, Pepsi or Apple. The way in which the company ...

You value independent local news, so become a sustainer today to power our newsroom. It took more than half a century of studying, planning and constructing (and delays), but the vision for a ...

Line’s new Chronic 101 is a park ski at heart, but makes carving around the resort with friends a blast. Last year saw the introduction of two new Chronics the 101 & 94. Both skis have Line’s new Thin ...

Jibby, energetic, fun—the Line Chronic 94 is a resort and park skiing multi-tool. Last year saw the introduction of two new Chronics: the 101 and the 94. Both skis have Line’s new Thin Tip 2.0 ...