The Mandela effect refers to the experience of a false memory that is shared by many people. In 2010, researcher Fiona Broome coined the term when she discovered that many people believed, as she did, ...

Nobody’s memory is perfect. Blame lack of sleep, multitasking, information overload… The causes of incomplete or incorrect recollection are many. But even without these distractions, we would all — ...

The “Mandela Effect” has been used to explain everything from logo changes to alternate realities, but the truth is far less mysterious and far more human. This exploration breaks down why false ...