Q: I want to create marketing videos for my business. Do you have any suggestions for a beginner? ACE advises: Video is the essential tool for marketing a business online. It is the best way to ...

Opinions expressed by Entrepreneur contributors are their own. A business needs to have a strong online presence these days if its leaders want to be competitive — there is no way around that rule.

Marketing strategy is essentially your plan of attack to achieve your company's marketing goals. Your objectives, strategies and specific tactics are normally planned in your company's marketing plan, ...

Let us start with the basic marketing 101 principles everyone forgets when it comes to actually implementing a strategy. First off, define your target market and audience – this is vital as it creates ...

Ever since the age of digital marketing began, content marketing has become a signature outbound strategy. According to Content Marketing Institute’s latest research, 88% of B2B and 76% of B2C ...

Imagine waking up to find your favourite online store offering the exact product you've been searching for - at a discounted price. Ever wondered how that happens? That's the magic of e-commerce ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what’s wrong with their campaigns.