The majority of promotional expenditures are invested in drug samples, one of the industry’s most important marketing tactics ...

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...

Want a sure-fire way to get your customers to open your direct-mail piece? Try this technique that nobody can resist: Customers will always open an envelope with a lump in it or a small box of ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...

AI and dynamic content are helping email marketing become even more effective. And the possibilities for personalization go far beyond subject lines. Just like digital out-of-home is helping ...