The ad industry reeled when Netflix chose Microsoft as the tech and sales provider for its new ad-supported streaming service over the presumed favorites Google and NBCUniversal parent Comcast.

Microsoft had been Netflix's exclusive global ad tech partner since the tier was announced two years ago. Netflix had outsourced a lot of the advertising backbone to Microsoft so that it could get ...

Discovery) and Disney+ Basic. Agency meetings have been led by Netflix's new ad partner, Microsoft, which is dispatching salespeople with backgrounds in social and search rather than connected TV ...

Netflix's ad plan is first set to come into effect for ... The company has partnered with Microsoft as its exclusive advertisement partner with ad buyers expected to submit initial bids in the ...

Add articles to your saved list and come back to them any time. Well, it’s happening. If you have a “basic” Netflix plan (previously the cheapest option at $10.99 per month) you’re about ...

Recently, the introduction of Netflix Basic with Ads meant that users could get access to the catalogue for even less. There were, of course, some trade offs, though. Basic with Ads was only ...