Can you imagine you manage hundreds of clients in you Manager Accounts (MCC) gets hijacked. Or your Google Account and your ...

Google Ads can be a huge source of sales leads and conversions. However, you have to get the strategy right to see any progress or benefit to your business. For years, I struggled to generate any real ...

Can you remember the last time you reviewed or audited your Google ads? If not, now may be a good time to do so. However, before you dive in and start your audit, knowing what to do and look for is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers, we have to be aware of shifts in consumer behavior and technological ...

While Google Ads is one of the most convenient ways to bring traffic to your website, you should take the time to create an effective advertising strategy in order to make the most out of your ad ...

Want to get more out of your Google Ads account while keeping your budget in check? Then you need to know what’s actually working. But the default views in the Google Ads interface won’t always tell ...

In the dynamic world of digital marketing, Google Ads remain a cornerstone for businesses aiming to reach their target audience efficiently. However, a challenge that many marketers face is ad fatigue ...

Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but ...

We’re going to go into the timely question of why a Google Ad entity (keyword, ad, ad group, and campaign) might not have impressions. We will tackle the main and solvable ones, but there will always ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...