Kevin Durant is giving back to his beloved Longhorns. The NBA icon, who has made a massive $500 million from his legendary career to date, has announced a brand new NIL program that will help ...

WNBA All-Star A'ja Wilson's signature Nike A'One basketball shoe is 49% off online in two colorways for a limited time.

EYBL Scholastic Showcase games on Dec. 8-9 will be open to NBA team front-office personnel for player evaluation purposes. Official release NEW YORK — The National Basketball Association (NBA) and ...

After teasing fans with an initial look just weeks ago, Giannis Antetokounmpo and Nike have come forth with the new Nike Giannis Freak 8.

Remembering the 2012 NBA All-Star game and the Nike Basketball "Galaxy" series, LeBron James wore a "Big Bang" colorway of the Nike LeBron 23.

Kevin Durant is one of the NBA’s true veterans. In his 19th season with the Houston Rockets, he still influences the game on ...

NBA star Kevin Durant is venturing into the NIL space. He has launched a program at Texas in partnership with Nike, and women’s basketball star Madison Booker is the first athlete to sign a deal.

Texas women's basketball star Madison Booker tabbed as first Longhorn to be a part of a new NIL deal with former men's star ...

Weeks after they were inadvertently leaked by NBA 2K18, Nike's NBA "City Edition" jerseys finally were released and put up for sale. According to the Nike site, there's a bit of lore behind every team ...

Nike quietly filed a trademark for a logo on Monday for a Los Angeles Lakers player with the last name of James. Not LeBron. Not this time. Bronny. Lakers’ Bronny James controls the ball against the ...

There are few nicknames in sports that have been more fitting than Kobe Bryant and the "Black Mamba," but five years before Bryant adopted that nickname, Nike tried to give it to Michael Jordan. In a ...