The Athletic: How the NBA and hip-hop have inspired culture and each other for decades

Rapper Chuck D, of Public Enemy fame, is one of several who agree that basketball greats and hip-hop excellence share a ...
The New York Times

When NBA legends became rappers: Remembering the Converse Weapons commercial

Kevin McHale, Larry Bird, Mark Aguirre, Bernard King, Isiah Thomas and Magic Johnson starred in a commercial for Converse "Weapons." Illustration: Kelsea Petersen / The Athletic; Photos: Brian Ach / ...
The New York Times

How Shaquille O’Neal and Damian Lillard made it in hip-hop as NBA stars

Shaquille O'Neal helped pave the way for NBA stars to find success in hip-hop. Damian Lillard followed suit with his lyrical talents. Illustration: Kelsea Petersen / The Athletic; Photos: Gabe ...