EXCLUSIVE: Sean Menard’s docuseries The Sneaker Boom explores how young NBA stars and marketing execs drove an explosion in ...

Dallas Mavericks forward Cooper Flagg is breaking NBA rookie records in the New Balance Hesi Low v2 basketball shoes.

Interview with Cleveland Cavaliers point guard Lonzo Ball on his Crocs partnership, personal style, and favorite NBA sneaker ...

Steph Curry is officially a sneaker free agent after parting ways with Under Armour last week. Since then, he’s been seen ...

Cunningham will join LeBron James, Kevin Durant, Giannis Antetokounmpo, Devin Booker and Ja Morant as signature Nike athletes ...

Steph Curry is leaving Under Armour in 2026, making the Warriors star the top sneaker free agent. Here are seven realistic ...

The 2024-25 NBA season reached its thrilling conclusion earlier this week, but basketball fans still have reasons to be excited. Retailers are marking down the prices of the best sneakers from this ...

Since his split with Under Armour, Stephen Curry has reportedly been privately working out in Nike Kobe 6 shoes.

Gilbert Arenas warns Pistons fans about Cade Cunningham’s Nike deal and how brand pressure may impact Detroit’s future.

Nike released the ad for Phoenix Suns guard Devin Booker's new signature shoe “Book 2” and debuted them against the Portland ...

Future Hall of Famer Steph Curry used his sneaker free agency to shine a light on Penny Hardaway and fellow former Magic star Shaquille O'Neal.

Through 15 games, the Detroit Pistons have an East leading record of 13-2, have won 11 in a row and look to be one of the ...