At the 26th NBA All-Star Technology Summit at YouTube Theater in Los Angeles, NBA Commissioner Adam Silver, Dallas Mavericks rookie Cooper Flagg, Charlotte Hornets ...

NEW YORK—NBA fans should have better insight than ever into the subtleties of pro hoops beginning with the 2025-26 season, thanks to a new multiyear partnership between the league and Amazon Web ...

Every NBA fan can watch and enjoy live games, including those who are literally blind. This is exactly the case for Anthony Ferraro, a blind sports fan who discovered a way to level up his NBA ...

The NBA will provide live coverage from several international basketball leagues on its new multi-platform streaming service this season through a collaboration with sports data and technology ...

Where can I find my favorite NBA team’s next game as more media outlets pick up professional basketball? The league wants to help. With just days to go before the start of its next season, the NBA is ...

Thanks to a convergence of technology and sports (and by extension gaming), a new era of innovation has been ushered in that has largely redefined how games are played, analysed, and experienced. From ...

The play, in real time to the naked eye, might have looked very close to a violation. LeBron James leaped, got his right hand on the ball with a few tenths of the game's final second remaining and ...

NBA Launchpad is the league’s initiative to source, evaluate, and pilot emerging technologies to further impact the future of basketball. Official release NEW YORK – The National Basketball ...

Visual Concepts, the studio behind the NBA 2K basketball video game franchise, is all-in on its ProPlay technology, which it introduced in NBA 2K24 and will use to introduce tons of new animations ...