Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Most of the pre-releases that we've seen so far are just teasers to set up their ads for Sunday, Feb. 9. They are all hinting at what storylines or celebrities could be making guest appearances in ...

The NFL has a compelling and controversial lineup of artists performing at the Super Bowl 60 halftime show and singing the ...

NEW YORK — Big name advertisers will be pulling out all the stops on Super Bowl Sunday — enlisting high-profile actors, investing in dazzling special effects and, they hope, going for laughs as they ...

Ready for the 2026 Super Bowl? Here's everything you need to know about NFL's biggest game, including how to watch.

One of the most exciting evenings is about a month away: the 2026 Super Bowl. See date, how to stream and who will be performing at halftime.

The matchup for Super Bowl LIX in New Orleans is set and the pieces are starting to come together. Most of the pre-releases that we've seen so far are just teasers to set up their ads for Sunday, Feb.