As Netflix tries to level up its sophistication to capitalize on a $25 billion market for connected TV advertising, it is wresting control over its own ad tech after previously relying on partners ...

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Magnite or Microsoft, Netflix’s original ad sales partner. Having control over its own ad serving technology also allows Netflix to give advertisers “more data sources, more measurement and more ...

Netflix (NFLX) secured a Buy rating from analyst Hamilton Faber at Redburn Atlantic, driven by the strong potential of the ...

Through 2025, Netflix plans to double revenue from advertising on the back of an expanded ad-supported tier offering. The streaming giant’s revenue grew 16% to $10.2 billion in 2024, supported by ...

Netflix announced it will charge users anywhere from $12 to $24 more a year depending on their subscription tier. Even viewers who are already watching ads will have to pay more to see their ...

His analysis points to Netflix’s significant opportunity in advertising, as reflected in surveys indicating substantial advertiser interest and consumer preference for Netflix for living room ...

Previous price hikes seemed to be designed to push people toward the streamer’s (at the time) new ad-tier plan. But now, not even Netflix’s ad-tier is safe from cost increases. How much did ...

"Our latest annual ad buyer survey suggests significant ad opportunity for Netflix, while our consumer survey shows Netflix remains the top choice for living room viewing," he wrote in outlining ...

“Netflix fourth-quarter results surpassed guidance on all financial metrics with an all-time quarterly record 19 million net member ads, nearly doubling the consensus estimate,” he summarized ...

it is wresting control over its own ad tech after previously relying on partners like Microsoft. Netflix has already launched its in-house tech stack in Canada and aims to roll it out to the U.S ...