The ad industry reeled when Netflix chose Microsoft as the tech and sales provider for its new ad-supported streaming service over the presumed favorites Google and NBCUniversal parent Comcast.

Microsoft had been Netflix's exclusive global ad tech partner since the tier was announced two years ago. Netflix had outsourced a lot of the advertising backbone to Microsoft so that it could get ...

Discovery) and Disney+ Basic. Agency meetings have been led by Netflix's new ad partner, Microsoft, which is dispatching salespeople with backgrounds in social and search rather than connected TV ...

Markets are still under a great deal of pressure. All thanks to more tariffs on Canada, Mexico, China and inflation threats, ...

Ben Cox is leaving Netflix after securing major partnerships across Australia, New Zealand and Southeast Asia, and helping on ...

Netflix captures only 6% of addressable revenue market despite 300 million subscribers. Advertising revenue doubled in 2024 and is expected to double again in 2025. The company has several growth ...

The show is mostly filmed in LA to make it as authentic as possible, with locations like the UCLA Health Training Center, ...

Booking.com is going big with a Super Bowl ad in 2024. Expedia Group is going global with Netflix. Different strokes for different folks. If you subscribe to a Netflix plan that includes ...

After hinting it would do away with its lowest-priced, ad-free subscription tier, Netflix is finally putting its Basic plan out to pasture. The company, on its earnings call Thursday afternoon ...