Japanese game maker Nintendo Co. Ltd. is sexing up its U.S. advertising to launch the DS handheld device, promising mature players that the gadget is not their little brother's Game Boy. The No. 1 ...
In contrast to the Japanese Xbox 360 ads, which are designed to appeal to the “core gamer” and increase brand awareness Nintendo’s DS ads are geared towards non-traditional gamers. The Animal Crossing ...
TOKYO--TV ads for the soon-to-be-released Nintendo DS will begin airing in Japan tomorrow, according to sports journals Sports Houchi and Saneki Sports. The ad will feature popular Japanese music star ...
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