OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...

Old Spice has done it again. A new ad called "Mom Song" already has more than a million views on YouTube and even more reactions across the web. It shows the private, hilarious and creepy struggle of ...

WASHINGTON – It’s kind of clever, a little creepy and very memorable. The latest commercial from Old Spice features a succession of mothers bemoaning their sons’ newfound success with women and ...

In one of the largest viral video ad campaigns ever launched, Old Spice is swarming YouTube. The Procter & Gamble Co. brand released more than 180 videos featuring the campaign’s star, ex-football ...

We’re confused: is Fabio really the new Old Spice guy or are the new series of Old Spice ads featuring Italian model with golden locks just some kind of publicity stunt? Let’s examine the facts: There ...

Since launching online just over a month ago, Old Spice's "Smell like a man, man" commercial has been a viral Internet sensation; the original 30-second ad had logged 4.3 million hits by late last ...

As if the Old Spice frontman couldn’t get any more viral love these days, Isaiah Mustafa has returned on Old Spice’s YouTube page with dozens of personalized videos responding to fan comments and ...