You might associate natural perfume or clean fragrance with a “crunchy granola” vibe, but that couldn’t be further from the truth. Our favorite go-to beauty retailers are offering plenty of natural ...

For centuries, the city of Kannauj in Uttar Pradesh has supplied India’s most prized natural perfumes. Here’s how an ancient ...

The star is launching a good-for-you GOOP fragrance When it comes to beauty, we’ll try basically anything Gwyneth Paltrow recommends (aside from the bee-sting facials). After all, she’s tried just ...

Forbes contributors publish independent expert analyses and insights. Esha writes about building better, more regenerative businesses. When Frances Shoemack founded Abel in Amsterdam over a decade ago ...

Pheromone perfume is trending-but does it really influence attraction? Explore the science, marketing, and psychology behind ...

Encouraged by her parents (the founders of the natural skin-care brand La Natura), Carina Chazanas created her first fragrance line when she was 16, a namesake brand that evoked a young, feminine vibe ...