The change gives buyers access to traditional TV inventory within the Programmatic Private Marketplace (PMP), allowing them ...

On Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.

Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI ...

The new ITN SSP provides programmatic access to local linear inventory and promises to streamline workflows for local ...

As CTV and retail media reshape digital advertising, PubMatic and The Trade Desk battle macro and competitive pressures for investor favor.

Netflix is currently testing new advertising formats backed by AI to create campaigns faster as it gets closer to doubling ad ...

The digital advertising ecosystem is moving from a cookie-driven model to one rooted in consent and transparency, says The ...

Top Malformed, Unidentified &/or Fraudulent Bundle IDs (Q3 2025) (by impression volume), as determined by Pixalate For this report, Pixalate’s data science team analyzed over 1.8+ billion open ...

So let’s get this straight. Agentic is supposed to make it easier for buyers to discover audiences and buy ads across ...

Participating in guaranteed or preferred deals contributes not only to brand safety. That is the way to reach exactly those ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came togethe ...

Q3 2025 Management View CEO Thomas Lesinski reported, "advertiser sentiment stabilized through the summer as brands regained ...