Media research firm Coleman Insights has introduced a new platform to the US – dubbed Validate – designed to help radio stations demonstrate the effectiveness of their advertising campaigns by ...

Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

The Radio Advertising Bureau (RAB) will transmit the latest installments of its radio ad effectiveness research at a time when all forms of advertising will be on the minds of Madison Avenue. In ...

Experian Simmons announced the launch of Experian Simmons DataStream, a service delivering weekly insights into consumer trends to enable advertisers, agencies and media companies to closely monitor ...

The advertising sales business of Charter Communications is moving ahead with a full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The offering from Spectrum Reach is ...