PepsiCo's Frito-Lay unit is launching the first TV campaign for its Ruffles brand of ridged potato chips in almost a decade, while extending its marketing partnerships with star basketball players.

When it comes to potato chips, the classic flavors — original, barbecue, sour cream & onion, salt & vinegar — are pretty hard to beat. But that doesn’t stop brands from trying, nor does it stop potato ...

Ruffles, a PepsiCo company, has partnered with Boston Celtics player Jayson Tatum on an exclusive sneaker collaboration, per a news release. Ruffles has also released a new flavor, spicy dill pickle, ...

Add Yahoo as a preferred source to see more of our stories on Google. Various bags of Ruffles potato chips - Jenn Carnevale/Static Media There was a long stretch of time where enjoying a "girl dinner" ...