The success of the concept is testament to an excellent global marketing campaign that has been adapted to local market conditions in a way that completely resonates with Nike's target market here.

6:40pm: Last cigarette in the parking lot. 7:00pm: At the front. 10 000 (or so) people behind me. Great rendition of Nkosi Sikelel' iAfrika gets huge roar from the crowd. 7:10pm: We're off. Tickertape ...

Thousands of Jozi’s runners took to the streets of Hillbrow on Wednesday night, pounding the pavements in what for many was a first visit to the city’s dark, dangerous heart. SIMON ALLISON ran with ...

On Saturday night, 10000 people will gather in the Johannesburg CBD for Nike's third We Run Jozi. The sports brand has been spearheading the urban running movement in South Africa through its Nike ...

10 000 people participated in the Nike Run Free run Jozi race through Joburg's downtown. 10 000 people participated in the Nike Run Free run Jozi race through Joburg's downtown.

The most difficult part of a 10km is the last 9.75km. Yes, this is the kind of blasé in-joke that entertained my Comrades-running friend and I as we breezed through the streets of central Johannesburg ...