President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Your web analytics platform is one of the most crucial tools ...
Companies seeking to stem the tide of wiretap lawsuits targeting their use of data analytics tools like tracking “pixels” ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner at fifty-five. The ...
As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad ...
Denis Golubovskyi knows how important first-party data is to a business’s success. This is why he created Stape: to give businesses control not just over their data through server-side tracking, but ...
MetaRouter, a provider of server-side tag managemen and real-time event management solutions, today launched ACCELERATE, a pre-packaged solution to simplify and expedite the transition to server-side ...
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