TikTok, YouTube Shorts and Instagram Reels have billions of users and immense potential for digital marketers and businesses. However, there are several typical mistakes to avoid in order to fully ...

Short-form video isn’t just trending, it’s reshaping how we consume content. It’s how we keep up with culture, news, creators ...

In the digital era, where every scroll, click and view can turn into a potential business opportunity, startups are constantly on the lookout for innovative strategies to capture attention and drive ...

Short-form, user-generated video content surges as a key marketing strategy, demanding strategic investment and planning for businesses. Short videos win: Viewers prefer and engage more with videos ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. The rise of short-form videos, first popularised by TikTok and then ...

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual ...

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So it will come as ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

Establishing a solid digital presence ensures your business can be found, trusted and remembered. That means having a clear online identity, consistent messaging and reliable ways to connect with ...