Snapchat is rolling out a simplified version of the app to some users, the company announced on Tuesday during its Snap Partner Summit, as part of a test to make the disappearing photo app easier to ...

As part of its Q1 2025 earnings release, Snap said it’s scrapping plans for a simplified version of its app. The news comes seven months after Snapchat began testing a redesigned version of the app ...

One of the most common criticisms against Snapchat is that it's not very intuitive and is quite hard navigate as a new user. Personally, I never quite got the hang of it and find TikTok much, much ...

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

Snapchat's forthcoming redesign merges Stories and Spotlight into a TikTok-like feed. Publishers fear the change will deprioritize their content, impacting ad revenue and visibility. Snap's shift to ...

In an age where TikTok, Instagram, and X (formerly Twitter) are the top dogs, it's easy to forget that once upon a time Snapchat was what all the cool kids were doing. Depending on the circles you ...