Sonic branding has been around for decades (think the McDonald's jingle and the Apple startup sound), but it's becoming more and more important. Joining the sonic branding ranks is The Clio Awards, ...

QNB Group announced the launch of its first-ever sonic identity, marking a new milestone in the bank’s brand evolution and customer engagement journey.

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

As marketers adapt to changing consumer behaviors and shorter attention spans, audio advertising continues to offer opportunities for brands to create longer-lasting and deeper connections with ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. An accessible extension of the TD brand, this sonic identity can now be ...

In the many conversations around “the metaverse” sparked by the Facebook corporate name transition to Meta, much has focused on the visual elements. What’s hardly mentioned is audio. Yet voice really ...

Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’ it” tune, the T-Mobile ringtone, the Uber Eats doorbell. B2C brands have ...

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