Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

WPP Media believes so. The media-buying outlet, part of British ad giant WPP and once known as GroupM, is launching a new ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

The NBA's first in-season tournament, combined with the launch of B/R Sports on Max, is making for a critical NBA season for WBD Sports, and that's before you factor in upcoming rights talks. By Alex ...

A bill that could further curb advertising for online sports betting sites is making progress in Canada’s Senate despite recent concerns raised by professional leagues, whose words have gone a long ...

The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

There’s a new game launching in the world of sports — wooing more ad dollars to games featuring female athletes. GroupM, the large media-buying consortium backed by ad giant WPP, vowed Wednesday to ...