As the Seattle Seahawks defeated the New England Patriots, PEOPLE broke down all the star-studded, hilarious, touching and silly commercials and trailers. Get the full recap of all the ads and behind ...

Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game. Since ...

Dunkin’ and Ben Affleck have done it again, this time with a spoof of one of the actor’s most famous films, “Good Will ...

Some people watch the Super Bowl for football. Some people watch it for the halftime show. But for many of us, the significantly more expensive-than-usual commercials are the star of the show. With ...

But what will stick with you? Here are our takes on the best and worst of the Super Bowl commercial crop for 2026. Genius! It’s rare these days for an ad to make you laugh out loud, but this one just ...

This year's Super Bowl ads rang in loud and proud. Check out our picks for the nerdiest Super Bowl commercials of 2026. The ...

At a difficult time for America, Super Bowl advertisers asked viewers to take care of themselves and others — and maybe even crack a smile. “There is a collective trauma. Everybody is stressed out. It ...

As Creative Director atBoss Creative- a branding, marketing, and strategy agency based in San Antonio + Dallas, TX, and Henderson + Las Vegas, NV, I've spent years analyzing what truly makes a brand ...

The Backstreet Boys made waves on Sunday with a viral Super Bowl commercial for Coinbase and now they’re aiming to be the ...

Super Bowl LX is done and dusted. The Seattle Seahawks wiped the floor with the New England Patriots 29-13, while Bad Bunny delivered a symbolic half-time performance. On top of that, a slew of pricey ...