Alpine showstoppers, time-travelling railways and more — explore these lesser-known trips on Europe’s most punctual network.

At USTOA's Annual Conference and Marketplace in Scottsdale, Arizona this past week, we caught up with Alex Herrmann, director Americas of Switzerland Tourism. Hermann brought us up to date about new ...

Hyderabad: Switzerland Tourism — the tourism board for Switzerland — recently held an event in Hyatt Place, Hyderabad to throw some light on emerging travel trends seen among Indian tourists post the ...

Switzerland’s first tourism boom began with a poem. In the summer of 1816, Lord Byron spent a summer horsing around Switzerland with Percy Shelley and (the future) Mary Shelley. By July he had written ...

Imagine native advertising with a buy button. Or, a stunning travel story that ends with the option for the reader to go on the same trip. Switzerland Tourism sought to turn these scenarios into ...

Switzerland Tourism brought its signature precision and passion to Manila as it unveiled its new campaign, “The Magic of ...

Fred Holidays has launched its 2026 Switzerland rail holidays brochure in partnership with Switzerland Tourism and Travel Switzerland. The new publication in partnership comes as the operator has ...

Even though I was first approached about this opportunity a month ago, I hesitated to share it publicly. Call it superstition, but I felt this opportunity was too good to be true, and I felt that if I ...

The "Switzerland" brand features a cross instead of the letter T, symbolising its trustworthy origins and the optimism of its destination. Advertisment After almost 30 years of Swiss tourism ...