Hands up if you just assumed Threads already had that.

If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry ...

Meta will begin testing ads on its Threads microblogging service with a few companies in the U.S. and Japan, the company said in a blog post Friday. The experiment marks Meta's first run at generating ...

Meta is finally fixing how threads work on its social network Threads. Prior to this, there was no real way to know how long a thread was or even if a post was part of a longer discussion. The company ...

Meta is testing a new way to create an account on Threads that will require a Facebook account to authenticate the login and base their profile on. This is not yet available to users as the option ...

Threads, Meta’s rival to X and Bluesky, is testing ads with certain brands in the United States and Japan, the company said Friday. “We know there will be plenty of feedback about how we should ...

Meta is starting to test a long-overdue facelift for Threads on web. The company's head of Threads Connor Hayes showed off a ...