Trix — a cereal which consists of unnaturally bright colored spheres — is going all natural, from its ingredients to its mascot. General Mills announced in June that it will rid its cereal of all ...

Update: January 27th, 2016 at 5:34 p.m. General Mills has finally chosen a new Trix mascot and he is cuter than anyone could have imagined. Named Cinnabun (awe), this 2-pound cutie hails from Houston, ...

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To be clear, the original mascot isn't getting replaced; General Mills just wants to celebrate the fact that they are getting rid of all artificial colors and flavors in exchange for real ingredients.

A 2-year-old Holland Lop rabbit from Houston landed on a cereal box this week. The bunny, named Cinnabun, was chosen from more than 7,500 entrants to replace the cartoon Trix Rabbit on the popular ...

Trix cereal is holding auditions for a real bunny to temporarily replace its beloved cereal-obsessed cartoon rabbit. General Mills' #RealTrixRabbit nationwide casting call contest asks owners of real ...

Lucky the Leprechaun, the Trix Rabbit, Sonny the Cuckoo Bird… these fellas and more have accompanied our breakfasts for as long as many of us can remember. But have you ever wondered what your ...

Joe Harris, a commercial illustrator who envisioned and drew enduring cartoon characters like Underdog and the Trix cereal rabbit in the 1950s and ’60s, died March 26 at his home in Stamford, Conn. He ...

MINNEAPOLIS (WCCO) --Earlier this year, General Mills announced it is dropping artificial colors and flavors from more of its cereals, including Trix. To go along with its real ingredients, the ...

Cereal du Jour: Trix, America’s favorite crazy rabbit bait since 1954.History: We have spent quite a few weeks now wading through the histories (both real and imagined) of various breakfast cereals.