De Beers Group thinks life should sparkle. That's why its new marketing campaign "Forever Present" believes natural diamonds are an enduring gift. The work, by Arnold, returns to the jeweler's ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. De Beers launched its largest diamond campaign in a decade, ...

Jewelers know how difficult it has become to sell diamonds in a market split between mined and laboratory grown gems, but that’s a modest challenge compared with selling the world’s premier diamond ...