Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

Uber Technologies Inc. was unable to convince a federal court to delay the second-ever jury trial, scheduled to begin next ...

U.S. District Judge Charles Breyer, of the Northern District of California, rejected Uber's request to postpone the Jan. 13 ...

Uber Technologies Inc. is attempting to improperly silence and investigate an ad campaign by the Consumer Attorneys of ...

Uber Advertising is launching an insights platform for marketers called Uber Intelligence. It has partnered with LiveRamp to aggregate users' data without revealing their identities. Uber has said its ...

Uber is the largest player in the cab-hailing and ride-sharing business, and its name is used synonymously with on-demand ride-sharing. Its parent company — Uber Technologies Inc. — ended the previous ...

Uber on Wednesday said it will begin offering a self-service ad platform to allow small- to medium-sized businesses to place ads on its network of digital cartop billboards that sit atop the roofs of ...

Uber will soon start displaying video ads in its apps. They’ll appear while you wait for a ride to show up and while you’re in transit, after you place orders in Uber Eats and in search results and ...

Uber plans to run video ads inside the Uber app, Uber Eats, and Drizly. These ads can be up to 90 seconds long and will be positioned at key waiting spots in the apps and websites. They will start ...

Uber Ads is now a $1.5 billion run rate business. Advertisers benefit from high-intent, closed-loop attribution, which gives them a clear return on ad spend. If ad growth continues at this pace, it ...

If there's something computer and mobile phone users really hate to see on their devices, it's ads. For example, every Microsoft attempt to bring ads to Windows was received with incredible criticism ...