We are always scouring the web for the most amazing watches currently available, and each Friday we share five standout pieces with you. After remaining a mostly inactive IP package for decades, in ...

In a surprise announcement on Tuesday, Breitling shared that it has acquired Universal Genève. The Swiss brand has long been a collector’s darling. Its (relatively) affordable price points—combined ...

I’ve never been a Led Zeppelin fan, but I’ve always respected the band for not getting back together. Rather than staging a revival that could end up being remembered as a lame money grab, Zeppelin ...

There are many classic Swiss watch brands from the mid-twentieth century that didn’t survive the advent of quartz technology in 1969. The “Quartz Crisis” of the 1970s and ’80s saw a proliferation of ...

Universal Geneve was responsible for some of the most beautiful chronographs of the last century, and the Gerald Genta-designed Polerouter is perhaps one of the most iconic watch designs of all time.

Universal Genève is known in hardcore watch circles as once being one of Switzerland’s most innovative companies, famed for its elegant chronographs and pioneering designs like the Polerouter and ...

Now that Breitling is reviving Universal Genève, one of the watch world’s most beloved brands, we can’t help but speculate as ...

As Breitling takes over Universal Genève, it reveals its strategy for making the brand successful again. By Robin Swithinbank Breitling’s announcement in December that it had acquired the all-but ...

We talked to the brand's CEO, Georges Kern, about what the next twelve months hold in store—including the highly anticipated arrival of Universal Genève. There was quite some excitement back in ...

We are always scouring the web for the most amazing watches currently available, and each Friday we share five standout ...

The company was founded in 1884 as Universal Watch and changed its name to Universal Genève in the ’30s. In the early 21st century it was known for its elegant precision dress watches, including the ...