Sweden is the quintessence of Nordic charm, and on a trip to Sweden, visitors will find a combination of the country’s medieval heritage and modern attractions. The country is recognized for its ...

Travel well in Sweden with these essential 'know before you go' tips! They'll help you understand what to expect, how to prepare for your first trip to Sweden and, hopefully, give you a little insight ...

From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling ...

Gazing at an open fire deep in the forest, watching the stars light up the sky, waiting for the Aurora, hoping for fish to bite while sitting on a frozen lake… for hours on end… In Sweden, boredom isn ...