A practitioner’s look at how AI video is reshaping production economics, helping entrepreneurs and growing teams move faster, test more ideas and get more value from every campaign.

We are in the middle of a modern age of video advertising, and marketers are feeling the shaking consequences. With the proliferation of smartphones and other devices, people are now more connected ...

As the world moves further into 2026, it is becoming clear that artificial intelligence (AI) is far more than just a buzzword in business circles; it is a technology that has become inextricably woven ...

Video has become the dominant format on the internet. From social media feeds and marketing campaigns to online education and ...

When it comes to creating content for digital consumption, more and more companies are turning to video solutions to help them achieve their goals. There has even been a notable increase in customer ...

The purpose of this study is to expand the stimulus‒organism‒response model to explore the impact of short video users’ persona perception on their purchase intention on short video platforms in the ...

When Krystal Allen surprised her employees with Beyoncé concert tickets this summer, she posted a minute-long video about it on Instagram reels. The video racked up thousands of views and likes and ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

LinkedIn chief marketing officer Jessica Jensen breaks down the platform's recent push into video to attract Gen Z users and ...

Many B2B brands have jumped into marketing strategies often used by consumer brands, including blogs, whitepapers, and LinkedIn thought leadership. But one undervalued medium still hasn't become a ...

As we enter an era where the bulk of today’s purchasing power is now in the hands of digital-native generations, video is no longer just a component of your marketing strategy; it is the central ...

Although the current research on short videos has received some attention, no one has explored its influence on behavior intentions from the perspective of content marketing. At the same time, few ...