This chart shows the share of respondents in selected countries who say they are excited about using Augmented & Virtual Reality while shopping online (in percent).

The way people shop is constantly changing, and the vaping industry is no exception. As online vape stores continue to emerge, especially in places like the UK, technology is set to take centre stage ...

As retailers integrate these digital tools, consumers stand at the threshold of a retail renaissance. Brands should offer both tech-driven adventures and personalized shopping journeys. For a long ...

Depending on what you've read or who you've listened to, the entire concept of the metaverse and its imminent arrival may be somewhat unclear. Essentially, it's a virtual reality where users will be ...

Fitting Reality is working to bring new standards and practices to virtual fitting rooms, and today it is launching Virtual Interactive Podium (VIPodium), a new augmented reality fitting room. “The ...

As consumers continue to explore virtual shopping in the metaverse, two companies forge the path for shoppers with platforms that make e-commerce more inviting by bringing 3D virtual showrooms and ...

Infinite Reality (iR), the innovation company focused on extended reality and AI technologies, has acquired Obsess, a virtual shopping platform developer. Terms of the transaction were not disclosed. ...

Experiential e-commerce company Obsess launched a new offering on Tuesday, Ava by Obsess, which gives brands the ability to build their own virtual stores and customizable 3D e-commerce experiences.

LOS ANGELES (Reuters) - A shopper in France gazes into a virtual reality headset and is transported to the bustle of a Manhattan street, then steps into a high-end boutique to browse crystal ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Not so long ago, the perception of immersive technologies was confined to ...

Puma is sprinting into the world of advanced ecommerce with new experiences developed in partnership with Google Cloud and Meta. Using Google Cloud generative AI technology, the sportswear brand can ...