The retailer is looking for revenue opportunities in the shift to chatbot-guided e-commerce.

Walmart is testing ads in its new AI shopping agent Sparky, signaling a future where chatbots drive online retail.

For starters, you can keep all of our Black Friday content bookmarked so that our team of dedicated shopping reporters can showcase the deals that are truly worth your time. But to get a headstart on ...

Walmart confirmed on Friday that it is not advertising on X, the social media platform owned by Elon Musk and formerly known as Twitter. “We are not actively advertising on X. This is not about a ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Walmart's new "Who Knew?" campaign, starring Walton Goggins ...

It's official — Walmart's Black Friday shopping event will kick off early on Monday, November 11 (in-store shopping begins November 15). The retailer recently released its much-anticipated Black ...

Walmart announced an agreement to buy Vizio today. Irvine, California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user data.