Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t ...

Alexa itself describes the persona as operating on the motto “help first, judge always,” delivering “reality checks delivered ...

Amazon is letting Alexa off the leash with a sassy adults-only mode, whereby the AI assistant willingly doles out sarcasm and mild profanity.

New Alexa+ features let you type or chat instead of just talking. It’s part of Amazon’s push to make Alexa a full-fledged AI helper across devices Amazon just took a bold step in the evolution of its ...

Alexa+ launched last year in an "early access" preview, meaning consumers had to join a waitlist or buy a new device to use the service.

Amazon is taking Alexa to the next level with the help of AI. Amazon just announced Alexa+, an updated assistant powered by generative AI. The idea is to make Alexa more human, so she can help you ...

Amazon is no longer content with Alexa as a polite voice in the corner of the living room. It is rebuilding the assistant as a generative AI system that remembers what people tell it, follows them ...

Panos Panay remembers the first time he walked into a room and asked Alexa to play a song. “And it actually played,” he says, hands on his knees, leaning into the audience of reporters and analysts at ...