The “great jeans” ad campaign from denim retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from some progressives, support from conservatives, and a jump in social-media followers,

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 percent compared to a year earlier.

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.