Apple is sitting out the costly race to build AI models and infrastructure, as the iPhone maker becomes a potential kingmaker among tech rivals seeking to dominate the new industry. This week, the Silicon Valley group announced its most consequential move in AI so far through a deal to use Google’s Gemini models to power features for the iPhone and improve its Siri voice assistant.

The iPhone 17e, which is rumored to arrive in the next couple of months, will have a significantly upgraded display. According to leaker Digital Chat Station's Weibo post, it will have a 6.1-inch, 60Hz LTPS OLED display with the Dynamic Island. Other improvements include the new A19 chip, and Face ID facial recognition.

Apple’s Creator Studio takes in all its mainstay apps for a subscription price seven times cheaper than Creative Cloud.

Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the United States,

Apple has agreed to pay the state a $150,000 penalty and agreed to change its business practices to resolve allegations that certain New Jersey locations did not properly display prices.

Apple will lean on Google to help finish its bungled attempts to smarten up its virtual assistant Siri and bring other artificial intelligence features to the iPhone as the trendsetting company plays catch up in technology’s latest craze.

An Apple insider has revealed some details about Gemini's role in Apple's upcoming Siri upgrade and AI features.

Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology. These models will help power future Apple Intelligence features, including a more personalized Siri coming this year.