Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the ...

In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...

Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle ...

Key Takeaways Starbucks is focused on improving its in-store experience while many of its smaller competitors are looking to ...

Starbucks CEO Brian Niccol said the chain was considering letting customers choose when they pick up their mobile orders as ...

Brian Niccol speaks with The Wall Street Journal after joining the coffee giant last September.

We have heard before about how coffee giant Starbucks (SBUX) plans to revitalize its brand image. But new CEO Brian Niccol has been starting to ...

From the seasonal Gingerbread Latte to the beloved raspberry syrup in Raspberry Mochas, these are the 9 discontinued ...

Starbucks has rolled out opaque cups for its drinks in some states, marking a shift in presentation for a brand that's become ...

Starbucks CEO Brian Niccol is looking to improve the mobile ordering system. He aims to address the mismatch between order ...