Prediction: This will be the last decade of growth for paid search advertising
With OpenAI exploring advertising and Perplexity already experimenting with it, it’s only a matter of time before agentic AI ...
‘It has left us reeling’ – WPP managers on enforcing the 4-day return-to-office mandate
Chief executive Mark Read said the move would protect the company’s culture. A 15,000-strong petition suggests staff feel ...
If this is TikTok’s swan song, you won't want to miss the last-gasp engagement bump
Glow’s Maggie Walsh offers brand marketers tips on the imminent TikTok blackout should the app not find a US buyer.
Ad of the Day: Benedict Cumberbatch takes ‘Best Seat in the House’ for National Theatre
Created by Wonderhood Studios, the spot highlights the theater’s initiative to film live performances of plays and screen ...
The Drum heads to Davos: Marketing meets the world stage
We’ll be on the ground at The World Economic Forum next week, exploring how tech, politics, media and marketing intersect.
NTM’s Lina Hedenström offers 2 reasons for media optimism in 2025
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.
A guide to intent analysis, the most important SEO skill this year
Search becomes ever-more complex, says Alex Moran of Space & Time. And the most important thing currently to understand is ...
TikTok’s timer is nearly up: adland waits with bated breath for major Supreme Court ruling
With millions of users, creators and brands holding their breath, an impending Supreme Court decision will determine TikTok’s ...
Innovation Insider: Microsoft VP Silvia Candiani on AI’s impact on media, advertising & ethical innovation
In dialogue with The Drum’s US associate editor Kendra Barnett, the media executive conjectures on the transformative role of ...
Agentic AI will change everything – including marketing
Agentic AI may soon make decisions on human’s behalf. Piper Dolan at Team Lewis explains how this change might affect the ...
Plenty of agencies are tightening hybrid policies, but few match WPP’s 4 office days
A straw poll of ad shops for our Agency Advice series shows many ad execs sympathetic to Mark Read’s return-to-office ...
Mandatory office returns exclude parents, disabled people, and their amazing ideas
Adland’s workers best get suited, or they’ll get booted. That’s a common anxiety following WPP’s recent four-day office ...