Guessing Headlights on MSN

Ram’s CEO admits he still says “Dodge Ram” and says buyers don’t really care

Sixteen years after splitting, Dodge and Ram remain linked in customers' minds. Ram CEO Tim Kuniskis discusses why the enduring "Dodge Ram" mix-up isn't a problem—and why it might not even matter to ...

Ram’s CEO Says Dodge And Ram Could Reunite, But Doubts Anyone Would Care

Tim Kuniskis still says Dodge Ram and believes a formal merger wouldn’t matter much to most buyers ...